I ran across this description of an unknown company and just had to share. It was cut out of a long business article I wrote back in 2008, and has a fun twist at the end:
"Farmed in the Amazon rainforest and vacuum packed for freshness just outside the forest, Amazonia’s range of natural forest fruits, plants and herbs has taken the worldwide market by storm. Americans appreciate that their purchases help preserve one of the earth’s last remaining ecosystems, but they plunk down their cash mainly because researchers at the Mayo-Harvard Clinic have proven that consuming the products can lengthen your life span.
Amazonia is the first company to elect a CEO by consumer voting in 2011 and the company has ten customers on its board that it rotates every six months. Amazonia co-develops new product lines with its customer base, taking on millions of suggestions annually and sharing revenue with the creators of the best ideas.
Amazonia sponsors all the health shows on the Discovery Broadcasting Corporation (DBC), including in-transit broadcasts on worldwide commuter networks. People watching the shows can buy Amazonia’s products and services using their embedded personal electronic device. The company sponsors the Global Elderly Games in North Korea, which plan to attract 20,000 athletes over the age of 70 competing in sports events including over 30 types of physical video games."
As you guessed, Amazonia is fictional. It comes from the fertile imagination of Ed Cotton, director of strategy at marketing agency Butler, Shine, Stern & Partners, best known for its Mini Cooper ads.
You know, back in 2008 Amazonia sounded wildly futuristic. Today, I bet you thought for minute that it might be real. Next year, it probably will be.
