Social Media or Social Critters

I think I'll name my next kitty "Twitter" and my next pooch "YouTube". Say it: "Hey, YuuuuTuuuube."
What pet should be called "Google"? Maybe the goldfish.
If you can't name a pet after it, maybe it's not a good name for a tech product.
(Lots of dogs I know should be called "Napster") "Blogger's" not bad either, but "WordPress" has no zing.
Go ahead and add your own, (I've gotta go feed Twitter.)

--Joan

Health and the Future of Business

I ran across this description of an unknown company and just had to share. It was cut out of a long business article I wrote back in 2008, and has a fun twist at the end:

"Farmed in the Amazon rainforest and vacuum packed for freshness just outside the forest, Amazonia’s range of natural forest fruits, plants and herbs has taken the worldwide market by storm. Americans appreciate that their purchases help preserve one of the earth’s last remaining ecosystems, but they plunk down their cash mainly because researchers at the Mayo-Harvard Clinic have proven that consuming the products can lengthen your life span.

Amazonia is the first company to elect a CEO by consumer voting in 2011 and the company has ten customers on its board that it rotates every six months. Amazonia co-develops new product lines with its customer base, taking on millions of suggestions annually and sharing revenue with the creators of the best ideas.

Amazonia sponsors all the health shows on the Discovery Broadcasting Corporation (DBC), including in-transit broadcasts on worldwide commuter networks. People watching the shows can buy Amazonia’s products and services using their embedded personal electronic device. The company sponsors the Global Elderly Games in North Korea, which plan to attract 20,000 athletes over the age of 70 competing in sports events including over 30 types of physical video games."

As you guessed, Amazonia is fictional. It comes from the fertile imagination of Ed Cotton, director of strategy at marketing agency Butler, Shine, Stern & Partners, best known for its Mini Cooper ads.

You know, back in 2008 Amazonia sounded wildly futuristic. Today, I bet you thought for minute that it might be real. Next year, it probably will be.

What a world.

---Joan

Drowning in Garden Tomatoes

Is it possible to have too many homegrown tomatoes? The answer is yes, and the condition is contagious.
Thanks to a summer that was slow to get out of bed (hot days didn't hit until late August) the green tomatoes hanging on the plants around here didn't turn red until, well, about 5 minutes ago. And they are all red right now, just when everybody is so busy with the wine harvest that they are never home.

As a result, when anyone has a get-together, all the guests bring tomato dishes -- and boy, are they inventive. At a BBQ this weekend, we had spicy Mexican salsa; black beans, tomatoes and onions; a chutney made exclusively with the sweetest tiny tomatoes; and a cabbage slaw with a dressing made with crushed tomatoes.
We're even going retro-- a neighbor reports she's baking them with breadcrumbs just like her mom did back in the '50s.
One BBQer said she has a plan: eat as many garden tomatoes as she possibly can during the season and then totally avoid the store-bought version the rest of the year. Call it tomato bingeing.

In case the tomato glut has hit your kitchen, check out these clever recipes. Do you have a favorite?
Let's binge away!

Fresh Tomato Pie
http://busycooks.about.com/od/savorypierecipes/r/tomatopie.htm ;

Fire and Fruit Yellow Tomato Salsa
http://find.myrecipes.com/recipes/recipefinder.dyn?action=displayRecipe&recipe_id=1898440

Italian Bread Salad
http://allrecipes.com//Recipe/mid-summer-italian-bread-salad/Detail.aspx

Zippy idea: Sell Car & Lose Pounds

I had to include this because it strikes me as so funny and so true. Maybe the easiest and most lucrative way to lose weight and get fit is to sell your family's second car on Craigslist. I just sold my car, don't plan on replacing it, and will keep you posted in three months if this holds true for me.

In any case , Zipcar is pushing the idea. Here's the scoop, (from Karl Greenberg at MediaPost) ..."Zipcar Inc. has launched a social media campaign called Low-Car Diet. The goal is to get people to give up their wheels for 30-days and use other means of mobility. The company did a similar effort last year, wherein some 252 people participated --and lost an overall total of 413 pounds."

Eat Play Bike

So it turns out treadmills are surprisingly big. As per my previous post, I wanted a machine to help me and my energetic pup get a better workout, and I thought a treadmill was the answer. But alas, it didn't fit in my small house. Not even close. Then I turned to a machine that I already had, and one that could stand up to the elements out on the deck.

It's my bike, of course. Now I take my life in my hands almost every day and run Einstein-the-dog up and down the less-traveled neighborhood streets. It's a workout because every muscle in my body is tensed as I speed along. Luckily, we've had no major mishaps so far, despite the best efforts of cats, skateboarders, squirrels and passing pit bulls. But I do hear a lot of giggles from drivers and passersby as the two of us zigzag down the road.
I guess I've learned--once again -- that getting a workout is where you find it. And sometimes you can entertain the town while you are at it. (The movie "Eat Pray Love" has nothing on us.)

After these shenanigans, my bemused hubby and I have been enjoying some good summertime wine with peanuts-in-the-shell on the porch. Most of our favorite bottles are made by winemaker friends and not available for sale, but one storebought success is Rosenblum's Zinfandel. Plus, a neighbor who works at Ferrari-Carrano always has wonderful bottles of Pinot Noir to share.

So stay upright and have fun in the sun.
Joan

Machine to the Rescue?

I just got back from a rare afternoon walk in the sunshine. Rare, because it is under 90 degrees out and I didn't have email calling me back to my desk. The break served to loosen some ideas for a new small-business advice column, so you could say I was working. But as I led my dog Einstein to the front door, his sad face couldn't hide his reluctance that our walk was over so soon.

And then it hit me. We need to get a treadmill. Why? Because I was as reluctant as Einstein, really. And I felt like I needed more of a workout. I can't believe that I would consider something as mundane and mechanical -- and as big --- as a boring old treadmill. But it's true. At our home, both man and beast could use what that machine has to offer. An efficient, predictable and always available way to get exercise. And, just like when I used to go to the gym, I can crank the incline up and really work my muscles for a short burst of time.
The fact of the matter is my town is flat, we have to drive to find hills to walk and it's not happening despite good intentions.
So there you have it. A treadmill. Me.

By the way, here's a followup to my earlier porch pairing idea. One of our favorite dinners as we sit outside and watch the world go by is fish tacos and Rose of Pinot Noir. You can use any leftover grilled fish with lots of lime juice, a little salsa and lightly dressed cole slaw in a warm tortilla. Excellent. The dry, fruity flavor of the Rose wine is a cheerful foil to the food, especially if you add a bit of apple, pear, pineapple or another fruit to the cole slaw.

Fish in tacos, outdoors-lovers on treadmills. What's the world coming to?
cheers,
Joan

The Pinot and Porch Rebellion

I’ve come to think that there is something subversive about front porches. They seem nice in theory – but a apparently not so useful in fact. Many folks I know here in cheery wine country do a great job fixing up their backyards with shiny new BBQs, lush flower beds and big veggie gardens. And then they spend all their outdoor time admiring their handiwork. You can’t blame them, with such inviting yards—but the front porch where they can see their charming neighborhood is silent and neglected.

I guess we are the rebels. At my house we do only minimum work in the backyard and have picked the porch for our evening glass of wine and hangout spot. Now it’s become a regular meeting place for apartment and condo dwelling friends as well as for some of those backyard-loving neighbors. We watch the dogwalkers go by, see the trees turn green then gold and greet the folks next door. Along with some seasoned almonds and guacamole-and-tortilla chips we try the latest everyday wine find. Malbec wines from Argentina and Cabernet from Toad Hollow Vineyards are popular this month. Often, wine on the porch turns into a sunset stroll around the town, usually with the family pooch.

As I write this I think that could be a new category for me: Front Porch Wine Pairings. Hmmmm. More on that to come.

No porch at your place? Here’s a calendar to get you in the mood.
http://www.amazon.com/Porch-Calendar-2009-Wall-Calendars/dp/1565125983

Cheers,
Joan